Skip to main content

Your Property's Cash Flow Anatomy

See every dollar of your property's cash flow — from Gross Potential Income through Net Operating Income to Cash Flow Before Tax™. KPI pipeline cards, key metrics, and a color-coded formula table show Current, Potential, and Improved values for every component.

The Cash Flow Pipeline

Four KPI cards show how your property's income flows through vacancy and expenses to your bottom line — at a glance.

Gross Potential Income
$2,400
per month
Rent $2,400
Eff. Gross Income
$2,280
per month
Vacancy loss −$120
Net Operating Income
$1,540
per month
Operating expenses −$740
Cash Flow Before Tax
$230
per month
Debt service −$1,310
Annual Cash Flow
$2,760
Cash-on-Cash ROI
2.9%
Cap Rate
4.8%
Debt-to-Income
55%

The Color-Coded Formula Table

Every line of the Cash Flow Before Tax™ formula — color-coded by type, with your actual numbers alongside each component. Click any row in the app to see strategies for that component.

Cash Flow Formula — Every Component, Every Strategy

Each row represents a component of the Cash Flow Before Tax™ formula. Color bands group income, vacancy, expenses, and debt.

Maximize — grow this Minimize — reduce this
+ Gross Rental Income
$2,400
Base Rent
$2,200
Pet Rent
$100
Storage/Parking
$100
+ Other Income
$0
Vacancy & Credit Loss
−$120
= Effective Gross Income (EGI)
$2,280
Property Taxes
−$240
Insurance
−$130
HOA Fees
$0
Utilities
−$50
Maintenance & Repairs
−$120
Capital Expenditures
−$80
Property Management
−$120
= Net Operating Income (NOI)
$1,540
Debt Service
−$1,310
= Cash Flow Before Tax™ (CFBT)
$230
+ Cash Flow from Depreciation™
+$171
= True Cash Flow™
$401

Sample data shown — your formula table uses your actual property numbers.

How the Numbers Flow

The cash flow formula is a pipeline — each stage filters your income through a different cost layer.

1

Gross Potential Income

The maximum rent you could collect if 100% occupied, plus any other income (parking, storage, pet rent).

2

− Vacancy = Effective Gross Income

Real properties aren't always occupied. Vacancy loss adjusts GPI down to what you actually collect.

3

− Operating Expenses = NOI

Taxes, insurance, maintenance, management, CapEx — everything it costs to operate the property.

4

− Debt Service = CFBT

Your mortgage payment. The largest single expense for most investors, and the one most determined at closing.

5

+ Depreciation = True Cash Flow™

Cash Flow from Depreciation™ is real money saved on taxes. Add it back for the full picture.

Explore More Features

See everything Improve Cash Flow has to offer.

The Cash Flow Formula

Every component of Cash Flow Before Tax — from gross rent to debt service — and which strategies affect each line item.

Learn more →

Deliberate by Design

How we mapped every cash flow lever — income, vacancy, expenses, and debt service — to build a checklist that leaves nothing on the table.

Learn more →

Rent Is a Range

Rent isn't a fixed number — it's a range that strategies can shift up or down. See which strategies move your rent and by how much.

Learn more →

Deal Alchemy™ Strategies

Deal Alchemy™ strategies convert appreciation, equity, or future value into cash flow today — the most powerful cash flow improvement techniques.

Learn more →

7-Stage Improvement Roadmap

Every rental property improvement strategy organized by where you are in the ownership lifecycle — from property search through active landlording.

Learn more →

Progress & Impact Tracking

Radar charts, dollar estimates per strategy, and real-time totals show exactly how much cash flow improvement you've implemented — and what's still in the pipeline.

Learn more →

Cash Flow Drives Property Value

Improving your cash flow doesn't just mean more money each month — it directly increases what your property is worth. Every monthly improvement multiplies into equity through the cap rate formula.

Learn more →

Visual Optimization Coverage

Four dashboard charts — stage and factor radar charts plus dollar improvement columns — showing your coverage and where your biggest opportunities remain.

Learn more →

The 88-Strategy Checklist

Strategy cards with 3-state status toggles, dollar estimates, impact ratings, and Deal Alchemy™ tags — the core tool that drives your cash flow improvement.

Learn more →

AI Contract Review Pipeline

Analyze inspection reports, service contracts, and vendor agreements with a 5-step AI pipeline: plain English, risks, obligations, negotiation playbook, and executive brief.

Learn more →

See Your Property's Full Cash Flow Anatomy

KPI pipeline cards. Color-coded formula table. Current, Potential, and Improved values for every component.

Get Started